Congratulations! You’re ready to establish the North American headquarters of your Europe-based business! But what city should you choose?
Silicon Valley is a natural choice. It’s filled with startups, but it’s SO EXPENSIVE! The same is can be said about New York City. Entrepreneurs need to consider a number of factors when selecting a location for their business, and cost is certainly one of them!
Thankfully, there are plenty of other attractive and more affordable cities that boast tons of tech talent and even have direct flights to and from Paris-CDG! Here are just a few of the stand-outs:
Atlanta, Georgia is enjoying lots of momentum these days, with a 21% growth in tech talent since 2010. Home of Georgia Tech and Vanderbilt University, Atlanta offers a low overall cost of living and a low cost of doing business.
Known more for its lobbyists and politicians and crowded with government contractors, Washington offers loads of tech talent from its many local universities, including those in nearby Virginia and Maryland. With its prime mid-Atlantic location, Washington is home to several well-known educational companies, including Rosetta Stone and Blackboard.
No surprises here! Seattle makes this list because it is still more affordable than Silicon Valley and the Big Apple. Home to Amazon, Microsoft, Zillow, and many more tech companies, the downside to this city is that you may need to compete for talent. Each year, there is an estimated 3,000-person shortage in filling software development and engineering jobs, according to the Washington Technology Industry Association, so you’ll need to be ready to offer plenty of perks and an amazing company culture to woo prospective talent.
Home to the prestigious Harvard University and Massachusetts Institute of Technology, Boston ranks 3rd in startups and 5th in quality of life. It is also home to companies like TripAdvisor and iRobot. In terms of location, Boston is conveniently just a short drive or train ride from New York and a comfortable plane ride from Paris.
This North Carolina city is the tech hub of the Southeast. Its “Triangle” is home to a thriving startup community and tech scene. Raleigh also offers low taxes and a low cost of living, making it especially attractive to cash-strapped startup companies!
Located in Canada, just across the border from Seattle, Vancouver is the home of Hootsuite, as well as satellite offices of Facebook, Apple, and Twitter. Canada ranks among the highest standards of living in the world, easily attracting top talent, some formerly employed by Canada’s lost-but-not-forgotten export BlackBerry. Other great Canadian cities with direct flights from Paris-CDG are Toronto and French-speaking Montreal.
As you can see, North America offers lots of potential to European innovators seeking to grow! Good luck!