Is Your Business Ready for “La Rentrée”?

This week marks the end of summer, as the new school year begins.

It reminds me of the smell of freshly sharpened pencils and the appearance of school buses, filled with eager(ish) kids with their clean haircuts and crisp new clothing. This is a time for renewed focus and new beginnings.

(Actually, my kids went back to school a few weeks ago, as many districts here in the United States start their academic year in August. Yet the “back to school” feeling is still fresh.)

The French approach this transition with particular gusto, enthusiastically announcing C’est la rentrée! There is a contagious excitement in the air, as la rentrée applies not just to school children, but to the country as a whole. This marks the end of les vacances of July and August. Businesses reopen. The government is in session. Cultural events are back in full swing.

With restored energy and renewed motivation, now is the time to get back to work. Time to focus. Time to regain clarity.

Now is the time to deliver on this year’s goals and plan ahead for next year. Are you ready?

With just four months remaining in the calendar year, is your business on track to meet its goals for the current year?

What can be done to position your business for what you aim to accomplish in the next year? Plan now, and start taking action.

If your business goals involve an updated website, marketing materials, or technical documentation, remember to include enough time in your schedule to have your texts translated into the languages of your target markets by professional translators.

The summer has been restful, but now it’s time to concentrate on our goals. Make the most of this optimism and opportunity. Bonne rentrée!